Hooper's Hooch (often simply referred to as Hooch) is an alcopop that was most popular during the mid-1990s. The name Hoopers refers to William Hooper, inventor of the hot water bottle and manufacturer of lemonade in the 1840s whose trademark was owned by Burton-on-Trent-based brewer Bass. [1] Launched in Britain in 1995 by Bass as an alcoholic lemonade, it attained immediate popularity, leading to the development of orange- and blackcurrant-flavoured versions. [1] [2] At its peak, 2.5 million bottles of Hooper's Hooch were sold each week in Britain, and it was the market leader for alcopops with up to 70% of the market. [3] [4] [5] However, alcopops became less popular, and the drink was discontinued in the UK in 2003,[3] being reintroduced in 2012 into a lower alcohol formulation. The drink continued to be sold in the US by United States Beverage in Hard Lemonade, Hard Orange, Hard Berry and ICE (citrus) flavours. [6] Hooper's Hooch is mostly notable for being one of the first alcopops. Its success began an industry-wide trend of incorporating lighter, less calorific drinks with alcohol equal to the amount found in a standard beer or glass of wine. As a result, products such as Bacardi Breezer and Mike's Hard Lemonade are, depending on location, commonly found in pubs and bars today. Beautiful tin sign advertising in good condition. Dimensions: 76.5 cm tall 28 cm length